Archive for website development

What does Visa/Mastercard, Google and the FTC have in common?

By D and D Web
Tuesday, February 23rd, 2010
ftc's door

Image by dcJohn via Flickr

If you haven’t been directly effected, it’s likely you know someone who has.

Small business owners everywhere have been scrambling to understand all the recent changes to Visa/Mastercard, Google as well as the new FTC regulations.

If you sell anything online, you need to be aware of these changes so that you not only comply, but so that you also excel in the new environment.

The good news is, on March 12th, 13th and 14th, all of these questions will be answered in great detail.

By the end of the 3 days you’ll know exactly what you can and can’t do – along with a gameplan of what you should do next.

…PLUS…

You’ll learn all kinds of other powerful strategies like:

- How to dominate your “local search”

- Why your “marketing sequence” is likely killing your conversions – and an easy method for quickly fixing it

- How to REALLY leverage social media tools like Twitter, Facebook and Google Buzz

- THE most effective (and highest converting) salesletter you should use

- Why Microsoft Bing is quickly becoming the “go-to” place for pay per click marketing and how you can easily stay ahead of your competition

- and much more!

Where is this being shared?

At a 3-day intensive called Armand Live.

Check it out >>

It’s all taking place March 12th, 13th and 14th in Los Angeles, CA.

You can find out all the details here:

Check it out here >>

Enjoy!

Deb

P.S  This entire 3-day intensive is taught by one person – can you tell who it is from this video: Click Here >>

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Don’t pick a niche, pick an audience

By D and D Web
Tuesday, December 22nd, 2009
Search-Engine-Marketing
Image by Danard Vincente via Flickr

You hear the experts talking about how important it is to find the perfect niche for your website. You must research keywords, marketability, competition, and such. Yes, those things are very  important and you need to research them. However, there’s another important aspect to choosing your niche and that is … your audience! Who do you want your visitors to be?  Who is your target market? Who are you going to try to attract to your website? Where do these people hang out online? What do they want to know? What “pain” can you help them overcome?

When you’re planning your next website, pick your audience first.

For instance, say you know (or want to know about) guitars.  There are a lot of paths you could take with that subject.  Maybe you play guitar, maybe you invest in them, maybe you build them. You could write about guitars. Review guitars. Show how guitars are made or how to build one yourself. You could teach rhythm guitar, lead guitar, advanced guitar, beginning guitar, blues, rock, jazz, and on and on.

Choosing your audience first allows you to know what to write and what to offer.  For instance, my husband has SoloOnGuitar.com. It’s an Adsense website. The way he makes money with it is to write articles that his visitors would be interested in and that also draws in related ads.

Bringing traffic to the site is easier too because he knows his audience.

His content works for people that want to learn how to play solo guitar… beginners. He wrote about scales and modes, a bit of guitar theory, how to read guitar tabs, and he offers backing tracks, an online guitar tuner, and so on.

He originally built the site while he was learning how to play solo guitar and so he was very familiar with what someone would want to learn.  His audience was people like himself!  That’s perfect.

So, picking an audience first will enable you to have laser focus on what to write about and what to offer. It makes creating your website and marketing it much easier.

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