Writing copy to sell your product or service?

Consider the two emotions that trigger the urge to buy: to gain pleasure or avoid pain.

Let’s talk about the emotion of avoiding pain, which is powerful — be sure to address each of the following:

- State the Pain and Problems (Your target market has)
- Relate (to your statement and the readers situation)
- Provide Real Solutions
- Give Reasons that the Solutions Work
- Create a Sense of Urgency
- Site Scarcity (if applicable, it helps!)
- Provide Social Proof (Real examples that it works)
- Tell Why your readers should listen to you
- Provide Testimonials
- State A BIG promise (but a REAL one)
- Include Subtle Success Images
- Offer a Great Guarantee and Back it up
- Build on the “Offer”
- Build the Value even more
- State a CALL TO ACTION