Social media marketing isn’t about the immediate sale. It’s about building relationships, making friends, earning their loyalty and winning their respect. Through these relationships your goal is to become the authority in your niche. The one that people go to when they want or need your advice, services, or products.

If you’re strictly in it for the sale, you’ll learn very quickly that it won’t work. You have to be willing to give, not just take. Contribute, and you’ll be respected. Push and you’ll be rejected.

Be forewarned. The Internet can be an unforgiving place when you’re in the wrong! Web pages, comments, reviews, all those things and more can hang on for years and years.

Google YOU. See what turns up.