Uncategorized :: D and D Web Enterprises

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Print is not dead

By D and D Web

Thursday, March 4th, 2010

“Print will live as long as the media can continue to provide an irreplaceable value.”

The annual number of paid subscriptions is nearly 300 million.
Magazine ad recall has increased 13% over the past four years.
Adults 18-34 read more issues than adults 35 and older.
The average reader spends 43 minutes reading each issue.
Readership has actually grown over the last five years.

I have to agree that the Internet will never kill print. I love leafing through magazines while I sit in a comfy chair, particularly in the morning while I drink coffee. I enjoy relaxing while taking in the stories, the graphics, and yes, even the ads… but since I’m a graphic designer and have worked at magazines in the past, I might be one of only a few that enjoy the ads. Ads, however, provide a rich source of information as well.

Print will never die. And rich media will only add options to the print industry, not replace it.

So, don’t give up on print. Advertising offline works, too!

Michael Phelps Ad Watch: We Surf The Internet, We Swim In Magazines (the17thman.typepad.com)
Publishers launch self-campaign to promote magazines (newstatesman.com)
Meat: The Magazine (boingboing.net)
Magazines Tout ‘Power of Print’ (online.wsj.com)

Categories : Uncategorized

The State of The Internet

By D and D Web

Saturday, February 27th, 2010

Video by Jesse Thomas

Notes:
1.73 Billion Internet Users Worldwide (Sept 2009)
90 Trillion Emails were sent over the web in 2009
An average of 247 Billion emails sent every day.
81% or 200 Billion of those emails are spam.
There were 234 Million websites as of Dec 09.
There are 126 Million blogs.
There are 27.3 Million Tweets per day. (Nov 09)
And much more in the video.

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

Remarkable Stats on the State of the Internet [VIDEO] (mashable.com)
The State of the Internet (thetechscoop.net)

Categories : Uncategorized

Don’t pick a niche, pick an audience

By D and D Web

Tuesday, December 22nd, 2009

: Image by Danard Vincente via Flickr

You hear the experts talking about how important it is to find the perfect niche for your website. You must research keywords, marketability, competition, and such. Yes, those things are very important and you need to research them. However, there’s another important aspect to choosing your niche and that is … your audience! Who do you want your visitors to be? Who is your target market? Who are you going to try to attract to your website? Where do these people hang out online? What do they want to know? What “pain” can you help them overcome?

When you’re planning your next website, pick your audience first.

For instance, say you know (or want to know about) guitars. There are a lot of paths you could take with that subject. Maybe you play guitar, maybe you invest in them, maybe you build them. You could write about guitars. Review guitars. Show how guitars are made or how to build one yourself. You could teach rhythm guitar, lead guitar, advanced guitar, beginning guitar, blues, rock, jazz, and on and on.

Choosing your audience first allows you to know what to write and what to offer. For instance, my husband has SoloOnGuitar.com. It’s an Adsense website. The way he makes money with it is to write articles that his visitors would be interested in and that also draws in related ads.

Bringing traffic to the site is easier too because he knows his audience.

His content works for people that want to learn how to play solo guitar… beginners. He wrote about scales and modes, a bit of guitar theory, how to read guitar tabs, and he offers backing tracks, an online guitar tuner, and so on.

He originally built the site while he was learning how to play solo guitar and so he was very familiar with what someone would want to learn. His audience was people like himself! That’s perfect.

So, picking an audience first will enable you to have laser focus on what to write about and what to offer. It makes creating your website and marketing it much easier.