March 2010
M	T	W	T	F	S	S
« Feb		Apr »
1	2	3	4	5	6	7
8	9	10	11	12	13	14
15	16	17	18	19	20	21
22	23	24	25	26	27	28
29	30	31

« The State of The Internet | Home | Chirp! Twitter Speaks »

Print is not dead

By mywebgal | March 4, 2010

“Print will live as long as the media can continue to provide an irreplaceable value.”

The annual number of paid subscriptions is nearly 300 million.
Magazine ad recall has increased 13% over the past four years.
Adults 18-34 read more issues than adults 35 and older.
The average reader spends 43 minutes reading each issue.
Readership has actually grown over the last five years.

I have to agree that the Internet will never kill print. I love leafing through magazines while I sit in a comfy chair, particularly in the morning while I drink coffee. I enjoy relaxing while taking in the stories, the graphics, and yes, even the ads… but since I’m a graphic designer and have worked at magazines in the past, I might be one of only a few that enjoy the ads. Ads, however, provide a rich source of information as well.

Print will never die. And rich media will only add options to the print industry, not replace it.

So, don’t give up on print. Advertising offline works, too!