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Don’t pick a niche, pick an audience
By mywebgal | December 22, 2009
- Image by Danard Vincente via Flickr
You hear the experts talking about how important it is to find the perfect niche for your website. You must research keywords, marketability, competition, and such. Yes, those things are very important and you need to research them. However, there’s another important aspect to choosing your niche and that is … your audience! Who do you want your visitors to be? Who is your target market? Who are you going to try to attract to your website? Where do these people hang out online? What do they want to know? What “pain” can you help them overcome?
When you’re planning your next website, pick your audience first.
For instance, say you know (or want to know about) guitars. There are a lot of paths you could take with that subject. Maybe you play guitar, maybe you invest in them, maybe you build them. You could write about guitars. Review guitars. Show how guitars are made or how to build one yourself. You could teach rhythm guitar, lead guitar, advanced guitar, beginning guitar, blues, rock, jazz, and on and on.
Choosing your audience first allows you to know what to write and what to offer. For instance, my husband has SoloOnGuitar.com. It’s an Adsense website. The way he makes money with it is to write articles that his visitors would be interested in and that also draws in related ads.
Bringing traffic to the site is easier too because he knows his audience.
His content works for people that want to learn how to play solo guitar… beginners. He wrote about scales and modes, a bit of guitar theory, how to read guitar tabs, and he offers backing tracks, an online guitar tuner, and so on.
He originally built the site while he was learning how to play solo guitar and so he was very familiar with what someone would want to learn. His audience was people like himself! That’s perfect.
So, picking an audience first will enable you to have laser focus on what to write about and what to offer. It makes creating your website and marketing it much easier.
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January 5th, 2010 at 3:31 am
I think its a combination of knowing your niche and stting a target audience for that niche that is required.