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New Media Web Strategies, Part One
By mywebgal | May 8, 2008
As of Monday, May 12th, I’ll officially embark on developing web strategies for a corporate website to include social media networking and marketing. This “new marketing” treats everything from customer service to the actual product/service as a complete strategy to grow the brand and sales.
When bringing promises into the social media world, care must be taken to ensure that the company actually lives up to them, or the strategy will utterly fail. Word-of-mouth is the viral effect of new marketing. However, if the “word” is bad, that could even be more viral than if it was good.
My goal in this new marketing is to reach the right target market for the company. You’ve heard that a million times, however with so much emphasis on building more and more traffic to your site, that goal seems to have lost its lure for many. Reaching millions of uninterested people is a worthless effort, and wasteful spending. Targeting the thousands that are interested is the leverage you want.
Build your brand, build targeted traffic, build your sales with social media marketing.
Branding is more than a logo or design. It’s also your customers’ experience with your products, services, and support staff. This is crucial to your sales process. It’s far less expensive to attract repeat sales than to bring in first time buyers. Be sure your customers are satisfied. They will buy from you again and tell others as well.
Think that you can’t beat the branding of a competitor? Think again. New media marketing gives you the chance. Did you know that America’s most popular soft drink is “other”?
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