Don’t pick a niche, pick an audience
By mywebgal | December 22, 2009
- Image by Danard Vincente via Flickr
You hear the experts talking about how important it is to find the perfect niche for your website. You must research keywords, marketability, competition, and such. Yes, those things are very important and you need to research them. However, there’s another important aspect to choosing your niche and that is … your audience! Who do you want your visitors to be? Who is your target market? Who are you going to try to attract to your website? Where do these people hang out online? What do they want to know? What “pain” can you help them overcome?
When you’re planning your next website, pick your audience first.
For instance, say you know (or want to know about) guitars. There are a lot of paths you could take with that subject. Maybe you play guitar, maybe you invest in them, maybe you build them. You could write about guitars. Review guitars. Show how guitars are made or how to build one yourself. You could teach rhythm guitar, lead guitar, advanced guitar, beginning guitar, blues, rock, jazz, and on and on.
Choosing your audience first allows you to know what to write and what to offer. For instance, my husband has SoloOnGuitar.com. It’s an Adsense website. The way he makes money with it is to write articles that his visitors would be interested in and that also draws in related ads.
Bringing traffic to the site is easier too because he knows his audience.
His content works for people that want to learn how to play solo guitar… beginners. He wrote about scales and modes, a bit of guitar theory, how to read guitar tabs, and he offers backing tracks, an online guitar tuner, and so on.
He originally built the site while he was learning how to play solo guitar and so he was very familiar with what someone would want to learn. His audience was people like himself! That’s perfect.
So, picking an audience first will enable you to have laser focus on what to write about and what to offer. It makes creating your website and marketing it much easier.
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Twitter Success Requires Interaction
By mywebgal | December 9, 2009
If you’re trying to succeed in making contacts on Twitter there are a few things that you should be aware of. First, you need to realize that it’s not all about you! Interact with others. Retweet posts, respond to questions, ask questions, write @ replies. Your posts should be interesting, helpful, and social.
I can’t say with absolute certainty that no one would be interested in what you had for breakfast, lunch or dinner, but if it’s not particularly interesting, why chance it? Don’t be dull!
Your posts should reflect what you’re into, what you do for a living, what subjects you are knowledgeable in or researching.
Interesting web sites you find are always good to tweet about. As are news articles and blog posts… and not just yours!
- Image via Wikipedia
Big numbers of followers may seem like a trophy, but if they don’t listen to what you’re saying, you’re not getting anywhere. The more followers you get, the more difficult it is to keep up. However, Twitter has recently added a “lists” option. You can add a list of those you want to follow more closely and keep your “public” tweets separate. That eases the pain of wading through thousands of tweeters to find something interesting, or something to respond to.
Don’t feel pressured to get tens of thousands of followers. Have fun with Twitter, make connections with those that interest you and be yourself.
P.S. You’re welcome to follow me on Twitter!
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Social Media: Presence vs Influence
By mywebgal | November 18, 2009
Do You Have Social Media Influence?
by Mike Myatt
Social media influence; the harsh reality is that you either have it or you don’t. I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence.
To read the full post, click here >>
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